Skincare, bath and body, made simple
True Beauty Goods Co. is a small apothecary in Palm Beach Gardens, Florida. We sell skincare, bath and body products with ingredient lists short enough to read and honest enough to publish in full. Orders are picked and packed by the same people who choose the products and answer the support email.
What we stock
Three hundred and sixty-six products across eleven ranges — cleansers and toners, serums and facial oils, moisturisers, masks and exfoliants, body care, bath and body, bath soaks and accessories, hair and scalp, lip and hand care, gift sets, and professional tools and devices.
Prices run from a four dollar lip balm to professional devices, and that spread is deliberate. Not every problem needs an expensive answer, and a good basic product used consistently will beat an expensive one used twice. We would rather sell you the inexpensive thing that works than talk you into the one that does not.
How we choose it
Every product has to earn its place on three counts. The ingredient list has to be short enough to read. The formula has to do something specific rather than promise everything. And it has to be something we would use ourselves or give to someone we like. If a supplier will not publish a full ingredient list, we do not stock the product.
We do not run countdown timers, manufactured scarcity, or invented original prices to discount from. The price on the page is the price. If something is genuinely discontinued, we say so rather than quietly letting it sell out.
Shipping and returns
Orders placed before 1:00pm Eastern on a business day are packed the same day and leave with tracking. Standard Ground is $5.95 and free over $75. Two-Day is $14.95 and Overnight is $29.95. We ship to all fifty states and to APO, FPO and DPO addresses.
You have thirty days from delivery to send anything back, opened or unopened. Skincare is personal and there is no way to know whether a formula suits you without trying it. If a parcel is lost we reship or refund without making you wait out a carrier investigation, and if a device fails in its first year we repair or replace it and pay the postage both ways.
Talk to us
Email support@truebeautygoods.store and you will reach the same small team that packs the orders. We reply within one business day, usually the same day, Monday to Friday between 9:00am and 5:00pm Eastern. There is no outsourced call centre and no chatbot.
True Beauty Goods Co. is the trading name of True Beauty Apothecary LLC, 4360 Northlake Blvd, Suite 211, Palm Beach Gardens, FL 33410.